Though promoting online business globally has always been important, experts now see that enhancing local SEO is more important than ever. After the launch of “Pigeon” update of Google last 2014, the focus on local search engine optimization has grown. It is given that through the years, online entrepreneurs were failing to consider getting a local tangent on any of their marketing campaigns. However, with the update, many who have been practicing local optimization tactics saw the update as an opportunity to further their efforts. Well, for the naysayers, below are some reasons why it’s essentially a must to pay attention to local SEO.
Google supports local businesses
Though Google has shown less favor for smaller, newer, and more versatile companies for the past years, the recent update shows the support of the search engine for small businesses with limited access to their resources yet show potential in growing further. With free informational tools that Google has been providing for years, business owners can easily increase and strengthen their presence online.
More individualized results are expected
Google tends to give online users individualized results. Though the customized and predictive search features are currently limited, it can already provide specific results depending on who is searching. As long as you’re logged into your Google account, your location and entire search history will be playing important roles in getting results related to the searches you have made. With more users demanding for individualized results, local optimization will undoubtedly grow through the coming years.
The growing trend on wearable and mobile devices.
The total percentage of searches made on mobile devices is growing every year and the use of wearable devices allows users to perform searches on the go. More and more online users will search for information about local places online. These devices are seen to drive more geographic searches and will soon eliminate more barriers with the physical and digital world.
Competition is never slowing down.
Millions of new websites are launched each year and as the competition gets tougher, business owners are forced to try smaller target niches for achieving relevant visibility. To do this, businesses must optimize locally. Unlike competing with brands known nationwide, starting to be visible in local searches is far better than struggling to get into the first few pages on search engines.
How to Start Your Local Search Engine Optimization Campaign
Though it may seem intimidating at first, the following are some of the things you can do to get started in local search engine optimization.
•Correct local citation
Make sure that your business is appropriately and accurately listed across the web. Create a business profile in local directories and local review sites that are directly related to your niche. Don’t forget to provide complete information about your business like your name, address, and your business contact number. Even small inconsistencies can be easily noticed by search engines, which can immediately lead to dropping the local authority of your business.
•Creating local content and building local relationships between relevant sites.
Once your business’ information has been verified, you can get started with optimizing all contents of your website and external links building for local relevance. Creating locally-optimized content by including your city name or your specific location and with your blog titles is a good start. Don’t forget to guest post on local blogs or try improving your visibility on any local media outlets with press releases.
•Engage local reviews.
Encourage your customers to leave or post reviews about their experience with your business on any review sites. Though you can’t solicit their reviews or pay them to do the reviews, you can inform them that your business can be seen on certain sites to persuade them indirectly to leave feedback.
Don’t forget to carry out SEO strategies consistently to boost your online visibility. You will see the results coming soon enough.
There are a lot of misconceptions that entrepreneurs hold in regards to internet marketing. Too often people assume that if you hire a solid SEO company you will not have to worry about anything else. This is not true, you cannot simply give your whole business to someone and assume that they will do all the work for you, especially when it comes to internet marketing. The best strategies in the world require several moving parts, and that means that your involvement is absolutely necessary.
In the past, you could simply hire someone to take your website off your hands, and the title was webmaster. A webmaster, in the past, could work miracles in regards to getting more attention to your pages, but that doesn’t help today. There’s so much more to the internet than just a page that you throw up, which means you’ll need to spend a bit of money to hire a competent company to work with. SEO is not an open and shut case, like many other web framework.
For instance, if you were to set up a blog, you simply would set up the template once, and that’s it. That doesn’t help with search engine optimization, but the heavy lifting of design, code, and structure is no longer something that you have to worry about once in place. That’s not how optimization works, even though many hope that it does in fact work that way. You’ll find that you will need to put into play several things, including:
- SEM – search engine marketing, advertising, and even banner ads
- SEO – search engine optimization, with the hiring of a good SEO company at the helm
- Content – content creation, publishing, and management
- Social Media – social media interaction, advertising, posting, and sharing
Without the aforementioned elements working together, you will not be able to succeed online.
Exceptions to The Rule
Some companies find a way to make it. They work outside of the frame of search engine optimization, they do so without any cent paid to advertising, and they seem to be riding high on the top of every search result. This doesn’t last, and it is not something that you can emulate. It’s too easy to assume that emulation is the key here, as it just will not help you. It’s imperative that you do not believe what some companies are touting to be a loophole in marketing.
Strategists and engineers that have spent some time with implementing proper search engine optimization will be quick to reveal the scams that are prevalent online. You will find that many are willing to help you get a push in the search results, and will even use underhanded tactics to get it done. In the end, however, you could get penalized by the likes of Google, and that’s not easy to come back from.
Fighting Back After Penalties
For those that have sites no longer visible in the scope of search queries, it becomes important to look into hiring a good SEO company. Only a properly trained group of individuals can take on the case and work towards healing the issues. Do not assume that delisting is a death sentence in regards to marketing, because it isn’t. There are ways to come back to life, and even overtake the #1 spot in any search result, but it takes a lot of momentum and a variety of changes.
Whether you are looking to get more traffic, conversions, sales, subscriptions, or just want to boost the numbers, you’ll need to work within several branches of internet marketing. That means hiring a SEO company that knows what they are doing, as well as working towards creating content that is worthwhile. Aside from that, the rest becomes simple.
If you’re struggling with the consistent low ranking of your site, then it is time that you contact SEO explode.
As we all know, the internet is a vast collection of almost everything under the sun. Various topics ranging from science, religion, philosophy, business, academic researches, show business trends and many other subjects of interest can be seen online. That is why with such an extensive sources of information worldwide; people are always drawn to search online to look for whatever they need.
Adventurers look in the internet for possible tourist destinations, food galore and air fare promos. Professionals and researchers use the internet to share their research initiatives and publications. Businesses use this connection to expand their market, to look for potential business partners and shareholders. Government and non-government organizations both local and international utilize the web to promote their advocates SEO explode. Artists use social media to reach out to their fans all over the world. Students go to the internet to research, do advanced study, find aid in their subjects or just do some surfing. Internet has evolved into being an integral part of people’s everyday lives.
Some can’t just live without it because of the efficiency and convenience that it provides. And because of the volume of information that the web can offer, internet usage is very prevalent among different audiences. Because of this huge demand, millions of website owners compete to obtain the highest ranks on different search engines. With the variety of information available online, how do they make sure their sites get visited? That becomes the challenge in this crowded internet system. They have to survive the heavy traffic of information that might prevent a potential visit in their site.
To resolve that problem, search engine optimization or SEO is developed. SEO is basically a process which enables a particular website to utilize all possible visits of different users to their site. How do they do it? Well, they have to make sure that the moment a user searches for a particular thing, their site appears on top of the list displayed by any search engine such as Google, Bing or Yahoo. In short, SEO is their way of competing with the rest of the sites that a particular user can possibly visit. When a particular site appears on top, a user typically clicks on it and visits the site.
So when your site consistently ranks on top of the list, you get frequent visits, thus you have optimized the number of your visitors. As you draw more and more audience to your site, it becomes popular among the users. The next time they need something relevant to what your site offers, they will surely come back. This phenomenon is of great help to achieve the very purpose of the owner of a specific website. If it is for online shopping then he or she will have a higher chance of acquiring potential customers. If it is an academic research then more researchers will come to read and review their literature. That is how SEO works.
Getting on top of the list is one thing but considering those things that must be done is another story. Of course there are a lot of pointers to bear in mind and it is better to discuss these things one by one.First is word count. You have to optimize your keywords and make sure it appears several times on the article or content of your site. Why? It is because when a user searches for a pair of words, the search engine will narrow down the user’s choices by displaying only the websites containing those words. Thus, the site with the most number of words displayed in its page will be on top.
Second is the title of the page. Like keywords, the title of the page also matters because it gives the summary of the page. Search engines also sort out pages and display those with their title bearing the keyword. Next is the link. Websites usually have links attached to them which is often recommended to its users. This also increases the probability of getting higher views. So most website have links attached to the other site especially the reliable ones. Search engine also detects this so it gives the site a priority on the ranking. Another consideration is the word used to link a site. Site owners need to make sure that they link their site to a particular keyword so when a person searches for such word, the search engine will identify that their site is related to it.
Lastly, site owners have to make sure that their site is reputable. This refers to the trustworthiness of their content. What do they do? They have to maintain that their contents are new and related. Their links should be increasing as this suggests that they are getting more recommendations. Search engine considers this and the sites which are able to attain these things are always put on top of the list of displayed sites.
Nevertheless, as easy as it may seem, website owners cannot achieve those things in one shot. Most of them cannot manage their own sites in such a way. That is why there is a need for them to hire and pay for the service of those people expert in SEO. Yes, there are people behind those search engine optimization. They are the ones who work for the volume of the keywords, the changing of the page’s title and link building. And they live behind the best SEO companies including SEO Explode Inc. There are a lot of SEO companies which offers this kind of services but of course, not all of them do an effective service.
To lessen your agony of paying for the wrong SEO Company, try the SEO services by SEOExplode. They offer the best service that is customized for your need. They carefully study the activities in your site and make recommendations on the things that need improvement and on the things that are lacking. Out of the best seo companies, Seo Explode Inc. is one. So if your site is consistently at the bottom and users do not even know that yours exist then go for SEO explode. For sure, the SEO services by SEO explode will get you on top!
Growing a business by exploiting the advantages available through the internet is vital. There are a lot of business owners who acknowledge the importance of internet marketing. In fact, most of them consider it as a need. However, not all of them know much about it. Understanding how it works is highly essential in order to set them on the right track. To help entrepreneurs on taking this venture the right way, we provide various tips that will surely be of great use.
Most entrepreneurs have a lot of questions when it comes to internet marketing and Search Engine Optimization or SEO especially if they are new to this venture. Some of these questions are about the penalties that search engines impose on the websites that do not follow the journalistic rules and ethics. There are also some online business owners who need information on how to recover from the penalties that were given to them. With this on mind, one should remember the importance of avoiding those penalties through following the proper way of doing Search Engine Optimization.
SEO must be done during website building.
Search Engine Optimization or SEO is a part of website building. This is the reason why it is important to architect SEO into the site while designing it. Keep in mind that SEO is an integral part of website building and not just the last step or an add-on.
The content of each article must be excellent.
A lot of business owners do not have some time to spare for article writing. For this reason, most of them hire the services of an article writer. However, not all of the writers can produce high quality articles. It is important to find a writer who can give you excellent write-ups since those articles will represent your business as well as the products and services you offer. It would be better if you hire writers who are talented and have social influence. Their knowledge about SEO is a must as well. The most ideal option for business owners is an in-house team of writers since they can become highly efficient in helping a business grow both in social and search engines.
Avoid purchasing links, likes, subscribers, followers or friends.
Today, you will be able to see a lot of companies and agencies who sell these on the internet. However, this can lead to various penalties. These things should be gained naturally and not because you bought them. Both search engines as well as social networking sites consider the links, likes, subscribers, friends and followers generated by these companies and agencies as spam.
Check the important reports.
If you are new to this venture, then you might not be aware about your referrers’ data. It is the simplest and most vital information when it comes to Google Analytics. It is important to check which of your accounts in the social networking sites send you the most traffic. Find out how that traffic is affecting your site in order to make the best out of that particular social networking site account.
These are just some of the important tips that will definitely be useful if you are planning to start applying Search Engine Optimization and internet marketing. Following these guidelines can help you avoid various penalties from search engines. Keep in mind that not following the rules can put all of your time, money and efforts in vain. Making the best out of what you can take advantage in the search engines and social networking sites while following the rules is the most efficient way of making your online business highly successful.